MOOD MEDIA® GROUP MERGES WITH FLUID MUSIC
LONDON (June 7, 2010) Mood Media® today announced that it has merged with Fluid Music Inc (TMX:FMN).
“Mood Media® is categorically the most advanced in-store media solutions provider and we see tremendous long-term growth potential. In-store media is growing in importance as advertisers and retailers seek more efficient modes of communication and a higher return on the investment for their marketing spend. We believe this is the right time to merge the two businesses,” said Lorne Abony, Chairman and Chief Executive Officer of Fluid Music.
Fluid Music, the world’s largest private label music aggregation and distribution business, provides unique access to signed and unsigned artists.
“This is a fantastic investment for both companies and we are excited about the growth opportunities for the sensorial in-store media business. Fluid Music’s large North America customer base provides an excellent entry point to expand Mood Media®’s visual media and scent products into the US,” said Jonathan Patrick, Chief Executive Officer of Mood Media®.
“Smart marketers are taking consumers back in-store where there is significantly more potential to influence purchasing decisions. International brands are using a mix of music, visuals and scent to give their customers the ultimate experience and one which reflects their brand,” he said.
Fluid Music owns complimentary businesses, Somerset Entertainment Ltd, Trusonic Inc and Puretracks. Somerset (www.somersetent.com) specialises in compilation CD’s and point-of-purchase digital media with exclusive distribution rights through Walmart and Fisherprice. Trusonic (www.trusonic.com) distributes rights-included and original-artist music to brands via the Internet. Puretracks (www.puretracks.com) is an online portal which offers music downloads for consumers and business.
Mood Media® works with 650 international brand partners and offers a range of audio, visual and scent media solutions that create great shopper experiences.
-ENDS-
For more information please contact:
Belinda Morris
Fleishman Hillard
Phone + 44 207 395 7176 or + 44 79 1257 8159
Belinda.morris@fleishmaneurope.com
Or
Coralie Esling
Fleishman Hillard
