05-11-2008
Placing Music in Holmes
Mood Media is delighted to announce the beginning of its partnership with Holmes Place International.
Bespoke music profiling for the gym, reception and changing rooms and the possibility of a signature fragrance for Holmes Place International is just the tip of the iceberg.
42 Clubs across Israel, Austria, Czech Republic, Germany, Greece, Hungary, Poland and Switzerland are being transformed into the perfect soundscape for their members. The Power Zone is a mixture of recognisable tracks with a tempo of between 110 and 120 beats per minute, perfect for members as they work out in the gym. In comparison, the Refresh zone has a welcoming feeling and more timeless sound to ensure members are relaxed whilst in the reception areas. The Recharge zone is for after the work out and has a medium tempo, a positive mix of female vocal and acoustic sounds, perfect for the changing rooms.
Tamas Paloczi, Mood Media's CEE Sales Director, and leading account manager for Holmes Place International, comments, "I am delighted to welcome Holmes Place into our family, as we have worked hard to get the music exactly right for their brand and member demographics. We are now in the process of creating a signature fragrance for this customer, which will really help in making their members' experiences a memorable one."
Mood Media prides itself on developing multi-sensorial experiences for leading brands around the globe. A truly international media provider itself, Mood Media guarantees a consistent approach to the audio, visual and scent identities of brands like Häagen-Dazs®, Volkswagen and Mango.
Customised music channels are used by many of today’s leading health clubs to communicate value, while creating an atmosphere that entices members to remain longer.
