06-11-2008
Look good, Sound good and Smell good
Retailers need to embrace sensorial marketing techniques in order to differentiate themselves.
Mood Media talks to us about what smell, music and visuals can mean for the business environment.
CEO at Mood, Jonathan Patrick says, “Leading operators will stay ahead of the competition by keeping their consumers enamoured, interested and spending money. Creating the right environment is an integral part of this process and this is where sensorial marketing solutions can help. Above all, the right smell, music, screen network, lighting and décor solution helps create the impression of a modern, forward thinking business, and these are essential requirements for engaging today’s consumer”.
Focussing on the scent marketing, Mood Media is able to provide a range of smells including cappuccino to vanilla and even to a customised scent for your business. With a wide range of fragrances in its database and the ability to both remove bad odours as well as create a bespoke scent, Mood Media can help create a smell that will entice consumers to enjoy their retail experience even more. After all, if we smell badly, people leave. And watch out for those changing room areas!
Alan Hirsch, neurological director of the Smell & Taste Treatment & Research Foundation, states, "Smell has a greater impact on purchasing than everything else combined. If something smells good, the product is perceived as good."
Moving on to music, we all know this to be an incredibly evocative medium – it provides the soundtrack to our lives. It can stimulate us, relax us, make us happy or sad. And since it is impossible for your customers to switch off their ears, it is essential to make sure they are enjoying their experience whilst they are in your store.
Furthermore, a customised visual network is a powerful tool to promote your latest fashion line, promotional offers and upcoming events, or even as a staff communication network. Music videos, or branded content, is a great way to keep your customers for longer and to add more to the entertaining mix within your inSite environment.
So whether you want to smell good, sound good or have visual appeal, Mood Media can help.
For more information on Mood Media or any of their media solutions, please call 01689 882200 or alternatively, email info_uk@moodmedia.com to request an information pack.
